Tall Tales Beer Labels
This was a class project that I completed in my branding and packaging design class at Salisbury University. A local craft brewery in Parsonsburg, MD, Tall Tales Brewing Co., challenged our class to design two labels for their new brews. Jamm'd is a fruity kettle sour and I decided to go with a 70s vibe with bright colors. I'm Not Cryo, You're Cryo is a New England IPA made with cryogenically frozen hops. For this one, I went with a more vintage 50s science lab feel with cool colors and a more comic book, illustrative style. My label for Cryo was chosen as the official label to be reproduced and also won an American Package Design award from Graphic Design USA.
Subscription Box Branding
Candle label, jewelry packaging, welcome card, and stickers
This is another class project where we were tasked to come up with an idea for a subscription box and do the branding for every part of the box, including the interior, exterior, and products inside the box. I chose to go with a boho, free spirit theme for my subscription box. I designed the tape, sticker, and mailing label for the exterior, a box liner for the interior, and a candle label, welcome card, and jewelry packaging for the interior. With this project, I wanted to take an opportunity to show my illustration skills in the branding, with the flower and mandala style sketches.
Branding: Box Design
For this project, we were tasked to come up with a product that would be sold in a small box and come up with branding and package design for the product. I chose to do a cosmetics company and do a box for a face mask in a jar. I went with a coastal, natural, beachy vibe for this "company" and kept the design very minimalistic and clean. I chose colors that reminded me of the beach and really gave me that natural feeling. The aloe motif lends itself to the brand being all natural and only using natural ingredients, and the brush strokes and wave motif give it more of that beachy vibe.
Rebranding: Snapple
This was our first project in the branding and package design class. We were challenged to find a food or drink product that we wanted to redesign the packaging of. I chose Snapple because I just felt like they needed an update, and they've been more or less the same for as long as I can remember. I chose to simplify the design of the label, while still keeping the essentials. I felt that the current Snapple label just had way too many things printed on the front of it and it was too busy for my liking. I also simplified the Snapple logo and moved the sun motif from the middle of the word and just moved it to the top of the S, which also created a nice lettermark to use on the top of the lid and for social media purposes.